The solution used in electronic vaping devices is called either e-juice or premium e liquid in the tobacco industry. While vaping is being touted as a safe substitute for regular smoking or chewing tobacco, that’s not really the case. Most of the current vaping solutions in use contain small amounts of nicotine — the main addictive chemical in tobacco and one of the main culprits in lung cancer. So vaping is not to be considered ‘nicotine free smoking.’ The American Cancer Society has issued several bulletins in the last few years outlining their opposition to e-cigarettes and other vaping devices, labeling them ‘nothing but a gateway drug to regular tobacco use.’ The other main ingredients in e-liquids and juices are propylene, glycol, and glycerin, along with a flavoring agent.
As tobacco use continues to be viewed as a serious health risk as well as a social taboo in some populations, the market for e-juices and e-liquids is currently expanding — and predictions are that it will continue to expand greatly in both North America and the Pacific Asian region as these populations work harder to stamp out underage smoking and nicotine addiction. Major tobacco companies, like Phillip Morris, are working hand in glove with the manufacturers of vaping devices and the producers of vaping solutions, in order to cover all their bets in case a serious world-wide tobacco product boycott comes into existence.
With the continuing increase in sophisticated flavors for vaping devices, such as mint julep, bubblegum, lime sherbert, cinnamon rum, and oolong tea, the global outlook for this particular market appears to be robust for the foreseeable future. Consumers continue to enjoy these enhanced flavors and seem unconcerned about the effects of minimal amounts of nicotine they are inhaling.
Right now the market is divided into six geographic areas: Europe, North America, Latin America, Asia Pacific, Africa, and the Middle East. All six areas will see significant growth in the next few years, with Asia Pacific and North America staying in front. Malaysia, South Korea, and China are expected to explode in the next year or two, as female smoking taboos become less and less stringent. Advertising campaigns in these countries already equate vaping with a luxurious and glamorous lifestyle, as well as being extremely appealing to the opposite sex. Women in those countries are also acquiring more and more disposable income, and looking for ‘safe’ pleasures in which to indulge.
In sum, as long as manufacturing costs remain low and government regulations concerning the chemicals used in vaping solutions remain lax there is every reason to believe that the market for vaping liquids and e-juices will remain a growth industry throughout the globe.
Photo by Vaping360