Writing a Business Proposal

How To Write A Proper Business Proposal

A business proposal is a document submitted to a potential customer to persuade them to do business. Someone who wishes to start a business relationship with another person or organization creates a proposal to make the deal. It outlines what the proposal-maker can offer the other party regarding goods, services, or support.

Tips on writing a business proposal

Jonathan Osler San Francisco, an educator, shares some tips on writing an effective business proposal.

1. Knowing the target audience

Before writing the proposal, one should figure out who they are writing it for, their needs, and their biggest problems. Then, use that information to create the perfect solution for them. It will help one write a far more effective proposal because it will be easy to address their concerns.

2.Come up with a great headline

Your headline should grab readers’ attention and make them want to know more about the product or service. One can get some ideas from the headlines of newspaper and magazine articles and popular blog posts. Remember, the headline is the first impression and can set the tone for the rest of one’s proposal.

3. Write a compelling introduction

According to Jonathan Osler San Francisco, when people see your letter or proposal, 1 out of every two will end up opening the mail and reading it. They will ultimately decide whether to read it in that mail. The first few words of the proposal will make them take action one way or another. The first sentence is known as the “elevator pitch,” If one can engage them with this, they have managed to capture their attention and get them thinking about what you are proposing.

4. Make sure you’re accurate

One should ensure that the facts are correct and that nothing is off regarding how one views the product. For example, when writing a proposal to sell a product online, one should ensure that the product is currently available. It’s no good pulling out something from the future or making predictions.

5. Use an appropriate tone

One’s tone for writing should be somber and professional but not so formal that it seems like an essay. One should also try to avoid using filler words such as “um” and “like” and stick to the point instead of going off on side points and tangents.

6. Proofread

The saying goes, “One can never be too rich or have too much time.” When writing a business proposal, one needs to make sure that it has been proofread from top to bottom and is free of errors. No one can ever want to get a negative impact on their proposal or business.

7. Don’t forget the logo

The logo will be the first thing people see when they look at the document, and it’s essential to have a professional-looking logo. One can use a logo template if they are new to design. One can do it online and look for free logo template downloads.


A business proposal is something that can make or break one’s future. The reason why it’s essential is to make sure that you create one that will help your product become successful and generate revenue for you. It’s a document that one should use to convince your target market to spend money on your product and become loyal customers. It’s one of the most effective marketing tools since it can put you in front of your customer, allowing you to pitch to them.