Today, social media has become a major pillar of the marketing strategy for a majority of brands around the world. No one can understate its influence and potential to increase a brand’s popularity and reach massively. And this is why the failure of your social media channels to grow can be a major headache for any brand.
Equitable Marketing, a renowned digital marketing agency shared that there are a ton of reasons why social media channels fail to grow. The good news is that all of these can be remedied. We’ll start by identifying some of the major reasons why your channels may not be growing and then proffer solutions to them.
You’re not consistent
As harsh as the statement may sound, it remains true; Consistency is key. And growing your social media channel is not an exception. There are quite a number of reasons to post consistently.
First, social media algorithms tend to favor accounts that post consistently. Also, posting consistently exponentially increases your chances of receiving more views.
It’s just simple math that the greater the number of times you post, the greater the number of people the algorithm will carry your content to. For social media platforms like Facebook and Instagram, it is recommended that you post twice daily; for Tiktok, one to three times daily; for Linkedin, five times per week; and for Twitter, up to fifteen times daily.
You’re not targeting the right audience
It’s one thing to create content and another thing to ensure it reaches the right audience.
It’s okay sometimes to want to create content that appeals to every person, but just as your products cannot be suitable for every kind of person, your content shouldn’t too.
Failure to target the right audience may mean that your content is right but not relevant to the viewers, so they don’t subscribe to them. One great way to reach the right audience is through the use of online tools.
One great tool we recommend is targeting tools, which combines powerful code and data analytics to discover the right customer demographics and help you craft content that reaches them.
You’re not paying attention to the data
Growing your social media channels will require you to monitor, track, and analyze your channel’s data history, such as click-through rate, impressions, engagements, etc. It’s important to do this because it helps you understand your audience better. You can identify posts that worked well and those that didn’t and then double down on those that did.
Equitable Marketing has great analytics tools that help brands analyze their social media performance and identify the content that performs best.
You’re not Interacting with others
There will be no growth for your channels unless you fulfill social media’s “social” part. Interacting with other accounts is a great way to show off a little brand personality, make your account more interesting, and build your followership.
Don’t treat your channel like a billboard, where you just dump content and leave without responding to what others have to say. Instead, try to be more human. Play, inquire, attend to complaints. You can also connect with other brands within your niche to collaborate, as collaborations can be a key driver for a brand’s growth.
Taking time to identify and correct these errors intentionally may not be easy, but it is definitely worth it. However, by working with digital agencies like Equitable Marketing, it becomes a lot easier and more exciting.