Not that long ago, the main ways companies could get the word out about their products was through television commercials and print ads in magazines and newspapers. Now, thanks to the proliferation and popularity of social media, businesses can easily extoll the virtues of their products on these sites, and reach potential and established customers 24/7/365.
As someone who is committed to a healthy lifestyle, you have probably noticed that certain brands “get” social media better than others. For example, the following four health-conscious companies do an outstanding job of getting the word out about who they are, what they do and maybe giving us a good laugh in the process:
Amway has grown by leaps and bounds since it first opened in the 1950s. The company, which was well-known for its cleaning supplies and other household products, now also sells a high quality line of health supplements called Nutrilite. In addition to their Facebook and other social media pages, Amway has a strong presence on YouTube. There, you can scroll through a wide variety of educational and eye-catching videos on a number of topics related to Amway. For example, one video about Nutrilite explains everything about the dietary and plant-based ingredients that are made to use the supplements and how the phytochemical-rich products act as a dietary insurance policy of sorts on those days when we don’t get enough fruits and veggies.
Nekter Juice Bar
Nekter Juice Bar definitely has a handle on how to do social media correctly. Nekter’s Instagram account, which has almost 55,000 followers, features plenty of colorful photos of their products, along with funny pictures of people enjoying their juice and other foods in the real world. For instance, a recent pic shows a mom sharing her juice with her adorable toddler — the caption reads “Did you know that Nekter is kid-approved … just be sure to order something separate because they won’t want to share.” The page is also full of witty and wise sayings and advice, photos of the other items on their menu and holiday-themed posts that are inspiring and entertaining.
Companies that have a strong social media presence do a great job thinking outside of the product box and posting funny anecdotes that people can relate to. innocent drinks enjoys a strong presence on social media sites like Twitter due to their wacky yet relatable posts. For instance, a recent post suggests that a great way to get to know a new friend is to ask how early he or she likes to arrive at the airport. The post is accompanied by the innocent drinks logo so they are still getting their name out, but they also come across as the wise and witty friend who continually cracks you up.
Another way that companies can effectively use social media is by creating a strong community presence around its products, and encouraging customers to join in. Chobani understands this concept; the yogurt company uses Instagram to share gorgeous photos of meals and recipes that include their products — for example, how to use plain Greek yogurt as a substitute ingredient in a tasty tip. Chobani also encourages people to tag their own recipes with #ChoSquad and #MadeWithChobani for a chance to end up on the company’s page; this helps to build customer relationships and allows Chobani to connect with people and share their passions for their products.