Vladimer Gersamia Answers ‘What Are The Main FMCG Industry Segments?’

Suppose you’re looking for a career in the FMCG industry like FMCG professional Vladimer Gersamia in Dubai, UAE. In that case, it’s essential to understand the different market segments that make up this sector. We will discuss the main industry segments and give you a brief overview of each. After reading this post, you’ll better understand which component best fits you!

The FMCG Industry Is Made Up Of Four Segments

Vladimer Gersamia says when discussing the Fast-Moving Consumer Goods (FMCG) industry, it is helpful to divide it into four main segments: food, beverage, personal care, and home care. Each of these segments contains a wide variety of products that are essential to everyday life.


Food is the largest and most influential segment of the FMCG industry. It includes everything from fresh produce to packaged snacks and frozen meals. The food segment constantly evolves as new trends emerge and consumer preferences change. For example, there has been a shift towards healthy, natural, and organic foods in recent years. This trend has been driven by concern for personal health and environmental issues such as climate change. As a result, many food manufacturers now offer products free from artificial ingredients and genetically modified organisms (GMOs).


Beverages are another crucial part of the FMCG industry. This segment includes both alcoholic and non-alcoholic drinks. In recent years, there has been a growing demand for healthy beverages such as juices and smoothies. At the same time, there has been a decline in the sales of sugary soft drinks. This trend is likely to continue in the future as consumers become more health-conscious.

Personal Care

Personal care products are essential for maintaining hygiene and a unique appearance. Common examples include shampoo, soap, toothpaste, and cosmetics. Fashion trends often drive the personal care segment. For instance, there has been a growing demand for natural and organic cosmetics in recent years. This trend is likely to continue as consumers become more concerned about the ingredients in their products.

Home Care

Home care products are used for cleaning and maintaining the home. They include everything from laundry detergent to furniture polish. The home care segment is typically less affected by trends than the other segments of the FMCG industry. However, there has been a recent trend towards sustainable and eco-friendly products. This trend will likely continue as consumers become more aware of environmental issues like climate change.

Which Segment Is Right For You?

Vladimer Gersamia says now that you have a better understanding of the different segments of the FMCG industry, you can start to think about which one is right for you. If you’re interested in a career in food, you’ll need to be creative and adaptable as trends come and go.

If you’re more interested in beverages, you’ll need to be able to work with a variety of different ingredients. And if you’re interested in personal care or home care, you’ll need to be able to work with both people and products. No matter which segment you choose, there are plenty of opportunities for growth and development in the FMCG industry!

How To Get Started Selling FMCGs

The FMCG market is vast and growing every day. As a result, there are plenty of opportunities for those who want to get involved in selling these products. However, getting started can be a bit daunting. Here are a few tips to help you get started in the world of FMCG sales:

Do Your Research

The first step is learning as much as possible about the FMCG market. This includes understanding the different types of available products, the major players in the industry, and the trends currently driving growth.

Find A Niche

Once you have a good understanding of the overall market, you can start to narrow down your focus. One way to do this is to find a niche that you’re passionate about. For example, if you’re interested in health and fitness, you could focus on selling sports nutrition products.

Develop A Plan

Before you start selling FMCG products, developing a plan is essential. This should include your goals, target market, and marketing strategy. A plan will help you stay focused and organized as you build your business.

Start Small

When you’re first starting, it’s essential to start small. This means finding a few key customers or retailers to work with. Once you’ve established a relationship with these customers, you can begin to expand your business.

Vladimer Gersamia says these are just a few tips to help you get started in FMCG sales. You can succeed in this exciting industry with a bit of hard work and dedication!

Final Thoughts

The FMCG industry is a great place to start your career. There are plenty of opportunities for growth and development, and the market is constantly changing. by understanding the different industry segments, you can start to think about which one is right for you.