The majority of Americans do not follow a healthy eating pattern.
- Approximately one-half of American adults have at least one preventable chronic disease according to the Oregon State University.
- Many Americans are not meeting micronutrient requirements, but are exceeding their caloric needs.
- The National Health and Nutrition Examination Surveys (NHANES) reported a high prevalence of select micronutrient deficiencies in the US population.
Low intake of vitamins or nutritionally essential minerals can result in deficiency disease, known as micronutrient deficiency. In a report by the Oregon State University it is estimated that micronutrient deficiencies, especially deficiencies in iron, vitamin A, zinc, iodine and folate affect up to 2 billion individuals globally.
Micronutrient inadequacies are common in the United States and other developed countries and symptoms often include general fatigue, reduced ability to fight infections and impaired cognitive function. There may also be long-term health implications. According to the Oregon State University report many Americans are not reaching micronutrient intake requirements from food alone. About 75% of the US population do not consume the recommended amount of fruit and even more (80%) do not eat enough veggies.
The Misconception Around Self-care
“There’s this huge misconception that the best moms put their kids first with everything, and that being Super Mom—not needing sleep and going full speed all the time—is like this badge of honor, dark eye circles and all,” Carrie Myers said in a recent interview. “It sounds cliché, but you must put your own oxygen mask on first. If you don’t, you will not have the energy or state of mind to also take good care of your family.”
Joining forces with Ashely Wentworth, MS, RD, LD, the pair created a unique subscription service that delivers high-quality vitamins to subscribers’ doorsteps. The idea of VitaMom came to Carrie and Ashely, who are both busy moms themselves, when they realized that despite being health and nutrition coaches their own self-care was taking a backseat in the business of their lives.
Carrie explains: “I was always taking care of everyone else and neglecting my own needs. When my kids were little, I could be a ‘yeller’ and lose my patience quickly. It didn’t serve my family or myself well at all. After years of neglecting my own self-care, especially at the mental health level, it almost cost me my life. We want to create connections for moms and want them to know that they’re doing okay, even on the days they feel like a hot mess. self-care is not selfish. It’s not even an option. It is seriously a necessity!”
Supplementing the “Mom diet” became easier
Carrie and Ashely were motivated to make the process of purchasing vitamins much easier. Bearing in mind that most moms do not have the time or luxury to pack up the kids, go to the store, and read vitamin bottle labels. As a mom of four sons Carrie knows this reality all too well. She said: “It stresses me out just thinking about it! We wanted to find a way that simplifies the whole process, from which vitamins to purchase to how to get them.”
“Are vitamin supplements going to guarantee you total health and happiness?” Ashley Wentworth asked, before continuing: “No. But they can play a major role in making up for what you’re not getting in your food, and can be a good first step toward having more energy and being a happier mom in general who can now handle mom-life with a little more grace—and sanity.”
A Guilt-free Zone
While VitaMomClub.com offers a complete line of vitamins that do not contain any unnecessary fillers and are all-natural, the platform offers self-care tools as well. Carrie explains: “VitaMomClub.com is a mother-guilt-free zone. When you join, you become a member of a group of moms who have similar struggles as you with raising their families and trying to engage in some form of self-care.”
The self-care tools include support from Carrie and Ashley who are coaches and leaders in their respective fields, newsletter, videos and other tools geared towards helping busy moms maintain a healthy lifestyle.
Keeping costs as low as possible the pair avoids expensive celebrity endorsements and unnecessary frilly packaging and labels. Since VitaMomClub is marketed directly to moms across the United States the extra cost of paying for shelf space at big box retail chains are cut out. “This all helps keep the price down so that as many families as possible can join the club and get the support and encouragement they need,” explains Ashley.