How to Build a Better Brand for Your Business

In the modern age of business, standing out and competing with international competition can be a daunting task. Fortunately, introducing brand consistency is one way to ensure your business can continue to grow. Statistically, an estimated 76% of businesses want consistent interactions with brands. Consequently, 88% of brand-consistent businesses saw revenue growth by 10% or more. However, you can maximize the efficacy of brand consistency by combining it with hyper-personalization.

Hyper-personalization is the practice of segmenting an audience and targeting advertisement, offers, and messaging to that segmented audience. This practice has been innovated thanks to technological advancements such as machine learning and artificial intelligence. Using technology, browsing data, purchasing data, and customer affinity is tracked and analyzed in order to curate an experience for segmented audiences.

In practice, we have seen successful implementations with major companies such as Spotify. Spotify’s introduction of Spotify Wrapped increased tweet volume relating to Spotify by 461% and 131% more engagement with Spotify Wrapped tweets. Fortunately, introducing this to your business can be a seamless interjection. Brand governance platforms such as BrandGuard harnesses artificial intelligence to help you and your brand. With tools to analyze tone, feel, and brand safety, brand governance platforms are a valuable addition to any business.

How Strong Brand Consistency Drives Brand Success
Source: BrandGuard