Mint Global Marketing is one of the leading marketing agencies in the world. They specialize in digital marketing and customer acquisition and have helped countless businesses build their brands on social media and bring in customers.
One thing that makes Mint Global Marketing stand out is its ability to nail the target audience and bring them in. I had the pleasure of sitting down and interviewing a team member from Mint Global Marketing, and I asked them a little bit more about target customers and how to persuade them to do business.
What has changed in marketing in the last few years that you think many businesses have yet to realize? What has changed with target audiences and things of that nature?
Well, the target audience is one thing that has definitely changed. In the past, there was no way to get as much data as quickly as we can today. Not only that, but the data has never been as reliable as it is now.
We can reliably see who our target audiences are and figure out how to attract them thanks to technology like AI, data analysis, and even the social media boom.
The first thing a business should do is definitely invest in a solid, beautiful website with an extensive focus on copyright and SEO. The site needs to function extremely well on every device, and it needs to stand out.
If a website doesn’t look modern or legitimate, customers are just going to take their business somewhere else. They’ll do the same if the website fails to load. The good news is that it has never been easier to make fantastic websites that function on every device.
Sure, SEO is simply creating website content to help your site show up higher on search engines, specifically Google. A lot of extensive research has gone into figuring out the Google algorithms and finding keywords to improve search engine ratings.
It’s probably one of the easiest ways to boost a website’s reach.
Absolutely, social media is invaluable. First of all, I can almost guarantee that 99% of your customer base will be on social media. It takes a little leg work and a lot of research, but by using social media, we can find what your customers enjoy and what they don’t.
On top of this, social media can be used for brand building and outreach. Creating a brand on social media that customers love interacting with and following is a fantastic way to see exponential growth.
Here at Mint Global Marketing, we absolutely love influencer marketing. The strategy has seen quite the rage lately, but we still don’t think it has reached its full potential.
The younger generation is growing up worshipping these content creators the same way; the older generation has always loved celebrities. This creates almost infinite potential in the strategy and an incredible ROI.