Experts estimate that the health and wellness industry is worth $4.2 trillion globally.
The people fueling this industry are investing more than money, however. Improving your health takes a huge commitment in terms of time and effort.
One of the ways in which you can show your clients that this investment is providing returns is by giving out certificates to those that reach certain milestones.
Read on as we share our three key tips for creating business certificates.
1. Presentation Is Everything
Your business certificate will be based on a template. However, you will have a lot of say in what exactly your certificate will look like.
Your first consideration should be for fonts. You will usually have the option to use as many as you like, but this is not an option you should exercise. To keep the presentation neat and simple, limit yourself to three fonts.
Color scheme is the next thing to consider. Again, you will have a lot of choices here, but much of it will be off-limits to you if you want to make a certificate that looks official.
However, this does depend on how you run your business in other respects. If you want your certificates to reflect a more informal, laid-back attitude, you can afford to be a little more experimental in terms of colors and fonts.
If you’re not exactly sure what should go into your certificate, check out some free certificate templates online.
2. Pay Attention to the Details
Once you’ve got your template sorted, your certificates will look great on a general level. However, you’re going to have to input individual details for each certificate you issue.
Pay very close attention to these. Nothing will make your certificate look like an amateur job as quickly as a typo.
The most important detail is the name of the recipient. Make sure you have it spelled right. If you don’t have a good eye for spellings, or you’re dealing with a name that’s difficult to spell, copy and paste it from some correspondence you have with the client.
Aside from that, make sure to double-check that you’re giving clients the correct certifications.
3. Use Quality Paper
This one is a little less obvious. However, no matter how nicely designed the template is, your certificates will seem cheap if you use standard paper.
Use heavy stock paper if you can afford to. This will make your certificates more durable. Lighter paper runs the risk of the certificate ripping or crumpling before your client even has a chance to get it home.
Getting the Best Business Certificates for Your Organization
Business certificates fulfill many roles. When you’re working in the health and fitness industry, your clients need as much encouragement as they can get. While verbal feedback from you is always important, a certificate of achievement can give them an extra boost.
Did you find this article interesting? If so, be sure to check out some of our others! We regularly post content on everything to do with health.