Print is anything but dead! While technology provides an efficient and eco-friendly way to conduct operations, print still has an important place in the business world. This is especially for small businesses since 8 out of 10 of them worldwide still rely on printers. Printers are so important that when they fail, businesses are forced to fill the gap with reactive purchases in an attempt to mitigate the loss. However, this in itself can be an issue since SMBs hastily purchase a consumer-grade printer and overwork them rather than buy the printer they need. This leads us to the big-picture problem with SMBs and their printers. Studies report that 53% of people own printers that break once a month or more, and less than 50% of all toner cartridges are reused.
Globally, 52% of small business owners wish companies who sell printers better understood the challenges they face. Unfortunately, printer companies see small businesses are a “one type of printer for all” kind of solution. To ensure that SMBs are getting a printer with the best warranty, shipping, and support; shop directly from the manufacturer’s website. Another solution is to choose the best small business printer. Laser printers use over 90% less printer ink than conventional ink printers, on top of a faster printing speed with no smudges.