Product reviews are highly subjective. Obviously, no one is going to take the time to post something unless they feel strongly about it, either positively or negatively. While negative feedback on a product can produce positive changes, for a cosmetic product the optimum review ratio would be 90 positive to 10 negative.
Customer expectations
Cosmetics is a high expectations field. Women looking for an anti-wrinkle serum for around the eyes are going to be hyper-critical, not only out of mere vanity (which everyone possess to some extent) but because of the safety concerns of placing powerful chemicals close to the sensitive eyes. Many beauty experts believe the elite serum review about an eye cream that is safer and just as effective as the more pricey injections done around the eye wrinkles.
The tactile experience
An eye serum should feel comfortable and soothing around the eyes. While packaging is a mere marketing trifle, it, too, should promote confidence and comfort. As always, it is wise when starting a new serum or cream to pre-test it on a patch of skin on your arm before applying around your eyes — just in case you have an allergic reaction to it. Elite Serum Rx is one of the better-known eye applications for the removing of wrinkles and smoothing out of crow’s feet. And their customer service department is always ready to answer questions about allergens and other concerns.
Look before you leap
The smart consumer will always research online reviews of a product before committing to a purchase. While this is always a good idea, it is even a better idea to do a little reviewing of the reviewer as well! Was he or she paid to write the review? Do they have some connection with the brand? Or does he or she obviously have an axe to grind, a personal vendetta against the product? Perhaps the reviewer is in the employ of a competitor. Give some serious thought to what motivates the reviews you read, especially the negative ones.
Some reviews will not only give you opinion, but further medical and scientific information about the product, such as does it also possess anti-inflammatory properties or work as an antibiotic.
After you’ve tried a product like Elite Serum Rx yourself, and find it satisfactory, don’t be shy about posting your own review about the product. Consumer online reviews are becoming more and more important to the cosmetics industry, and are being taken more seriously by other online consumers every day.