How to Defend Your Product
It’s not unusual for new products to face skepticism and criticism from consumers. Marketers understand this and work hard to promote their products. But we all know that not every marketing campaign is successful, which can lead to increased negative reviews. Dr. Jordan Sudberg advises business owners on how to deal with this situation.
1. Understand the Problem
Before considering ways to defend the product, there’s a need to understand the problem and why people are criticizing the product. It is essential to look into the specifics of the issue raised by customers. Some of the most common are: product packaging, quality, or performance problems.
2. Change the Critic’s Mind
After understanding what is causing negativity towards the product, start working towards changing their opinion about the said product or service. There are many ways to do this. According to Dr. Jordan Sudberg, an official spokesperson for their product should address the issue directly with customers. The more a business listens to the feedback of its customers, the better its chances of being successful at defending its product against negative reviews.
3. Address the Problem
Addressing the problem is one of the essential steps since it holds the key to improving customer loyalty. There are different ways to do this, from redesigning a product to changing the manufacturing process. It is also essential to look into customer feedback to create solutions and responses that are thoughtful and valuable because this will go a long way in building goodwill.
4. Don’t React to Critics
While it may be tempting to protect a product, make sure it doesn’t come across as a reaction to negative feedback. It would be prudent to focus on the fact that critics may influence existing customers not to buy the product. Therefore, it is best to ensure that the product’s correction is done effectively.
5. Maintain Good Quality
One common feature seen in successful businesses is that they maintain good quality standards of their products. Consumers generally hate it when a company releases a new product that isn’t up to their expectations. Hence, businesses must maintain high-quality standards of their products to not disappoint customers or influence potential customers against buying the product.
6. Communicate with Other Businesses
There may be situations in which other businesses are also under similar scrutiny. Companies need to communicate and update one another about the criticisms being made about their products. Open communication may also give other businesses ideas about handling similar issues.
7. Listen Carefully to the Advice Given
While the criticism is valid, there’s a need to take the issues seriously and try communicating with the critics. They may help the business understand what is wrong with the product or service offered. During this period, companies should carefully listen to their customers, as they may be able to provide valuable advice which can help improve the quality of their products. It will also show customers that the business values their opinion and is willing to make changes when necessary.