Fitness woman doing stretch exercise stretching her arms - tricep and shoulders stretch wearing a smartwatch activity tracker. Women stretching for warming up before running or working out.

Favorite Fitness Clothing Brands

With new activewear brands popping up all over at a very rapid pace it can be hard to know where to start when looking for new digs! Of course different styles and brands dominate for different activities, but there are core favorites that cover a variety of activities and lifestyles. When activewear comes up, the first thing that comes to mind is leggings. Leggings can be worn for comfort while working or traveling, for light activities like yoga and even golf, and for intense activities like running, boot camp or setting a new personal record with Peloton. Lululemon is a leader in leggings and carries everything from ultra-supportive to lightweight. They have a variety of lengths and come in different rises. There are so many color options, but black Lululemon leggings are a wardrobe staple for everyone. Alo Yoga has buttery soft styles with incredibly chic styling and design that go from the studio to the street in the blink of an eye. One brand that has really been catching fire with women lately is BloomChic. (And here is a BloomChic coupon code to help you save!)

For leggings that pack a punch and make a statement, none other than Goldsheep will do! The current Goldsheep collection includes Star Wars, graffiti, a variety of patriotic styles and more cocktails than a happy hour with champagne, red wine, martinis and even tequila shot leggings. Turn heads with Goldsheep and the bold flair they bring to fitness wear.

Another option would be the Cleopatra Activewear Collection for women. They offer quality products, with desirable and catchy designs. Their clothing won’t wear out quickly, and can be relied upon to last years!

Helen Lee Schifter, a former arbitrage trader on Wall Street, believes no discussion of active wear would possibly be complete without the classics. Adidas, Nike, Puma and Under Armor are always high quality options with strong histories behind the brands. There is a reason these names adorn professional athletes in most sports and have stood the test of time. No matter the activity or climate, these classic brands have something for everyone. New comers like Fabletics and Zyia have great complete outfit options that take the headache out of styling. 

There’s no need to mix and match when outfits are available to order as a complete set, ensuring colors and styles match to perfection. This is especially helpful for early morning fitness needs as there’s no need to scramble to put a full outfit together. A complete outfit offers the flexibility of being able to hit the coffee shop, school drop off, and even jump on a zoom call without worrying about changing after getting that early morning sweat on. All of the brands mentioned can be found in an array of places from the mall, in department stores or in standalone stores, to online and even via Facebook parties. There are so many ways to shop for fitness brands it’s fun to imagine what might come next.

Helen Lee Schifter loves to visit department stores to get a variety of brands in a single, easy stop. Nordstrom is a favorite spot that carries Alo, Zella, Nike, Adidas and is constantly discovering new brands! It is so easy to put together several options to cover whatever fitness wear needs she has. Regardless of the preferred method of shopping, nice leggings will come in handy.