One of the latest trends in how businesses can save money is by outsourcing business processes. It has become a 21st century business trend that is likely here to stay.
According to a recent survey, over 50% of businesses are likely to outsource a business process. IT, marketing, and HR are just some of the processes that are being outsourced on a regular basis.
If you are in the assisted living business, chances are you may not be the world’s greatest expert when it comes to marketing. While you might have some idea on the basics, you may not know everything that you could be doing to increase your reach and making a strong hold on your brand.
That’s where professionals come in. Not only are they likely to help you with your marketing needs, but it’s nice to have a fresh, neutral voice enter the work place from time to time in order to break up similar thought processes or workflows.
But, how do you go about looking for a digital marketing agency? Below are some of the best tips to help get you started on your search.
Have a Goal in Mind
Before you start looking for a marketing agency, you need to think about what you and your business want. Are you looking to simply gain more exposure in town? Are you looking to break into the assisted living business? Are you trying to bring in more clients? Are you expanding your business to a new area?
Before going out searching, you need to know why you’re searching. It will help agencies help you and it will cut down on time bouncing around, looking for the right agency for you.
Find a Matching Agency
Once you have your goal and aim in mind, you should start looking at agencies that specialize in what you want. Although all digital marketing agencies could look the same from the outside, others might focus more or less on certain areas.
For example, Digital Agency A might be the top-rated in town, but they largely work with social media campaigns. With assisted living, your target audience is probably not going to be browsing social media on a regular basis.
Digital Agency B uses a more omnichannel approach, advertising through different channels to reach the most people. They might be your best option.
Be sure and speak to each agency while doing your own, personal research ahead of time. It always helps to read reviews or see if you can talk to past clients.
Digital marketing is a relatively new beast that is only growing in importance every day. While the words “digital” and “marketing” make sense, the exact practices these agencies will use might not make sense.
That’s OK! You don’t have to be an expert on all things marketing. That’s why you’re coming to them. But be sure to ask plenty of questions when talking with an agency. For example:
- What kind of results can we expect?
- Where will we be advertising?
- Have you ever done any similar campaigns?
- Are you familiar with assisted living at all?
- Can I see past work?
- What exactly is SEO and how can we improve it?
- What is ROI? What is its purpose?
Any agency that’s unwilling to answer your questions means that they’re probably not going to work hard for you. It’s an easy way to cut some out while narrowing down your search. At the end of the day, you want to make sure you’re getting your money’s worth when it comes to working with a digital marketing agency.
Even though you may be 100% convinced that you need an agency, you still may bristle at the price when they tell you what the damage is.
The old phrase “you get what you pay for” is quite true with marketing agencies. If they charge a low price, you’re likely to get a campaign with low results. Businesses are always looking to save money but it’s best here to spend a little more in order to obtain better results.
Just like buying a top quality mattress, you’re going to want to go with a top quality digital marketing agency.