Marketing is essential for growing a business. Even though people might not like to admit it, healthcare is a business. There is a cost that comes with delivering healthcare services and in order for these businesses to stay open, they need to generate enough revenue to pay the bills. Therefore, healthcare businesses need to find ways to recruit patients. This comes in the form of marketing. Marketing has changed drastically over the past few years. Perhaps no bigger shift has taken place than the growth of social media. There are numerous social media platforms out there ranging from Snapchat to Twitter, Facebook, and Instagram. When it comes to marketing power, Instagram is at the top of the list.
It is important for hospitals and group medical practices to embrace the world of digital and social media for marketing. While this starts with a website, it should culminate in a powerful Instagram profile. For those who might not know, this is a platform where profiles can share photos and videos. This offers hospitals the opportunity to connect with patients on a powerful and emotional level. The platform already has hundreds of millions of users who take advantage of Instagram’s services on a regular basis. This can provide a healthcare system with a powerful reach.
There are a number of great uses in the world of healthcare for Instagram. First, hospitals can use Instagram to answer some of the common questions patients might have. This might have to do with common illnesses or questions about how someone can pay their bills. This can also be a great way to share information regarding an annual report on information such as common illnesses and vaccination rates. Hospitals can also use Instagram to remove some of the uncertainty around how it operates. Hospitals can share pictures of certain procedure rooms and areas of the building that people might feel nervous about going. It is also a good idea for hospitals to use Instagram to share information about new doctors or staff members. This will go a long way toward building an emotional connection with the audience. Of course, hospitals can also use Instagram to leverage fundraising efforts. Fundraising is a critical part of making sure the building stays open. Instagram can help hospitals do this.
Clearly, there are many uses for Instagram in the world of healthcare. Healthcare systems are traditionally slower to adopt new marketing practices when compared to mainstream businesses. Instagram has become a critical part of marketing in today’s world. It is important for hospitals, medical groups, and the healthcare system as a whole to take advantage of everything this platform has to offer.